Icons are visual symbols used to represent ideas, objects, content, features or functionality. They communicate messages or actions at a glance and draw attention to important information or action.
On digital platforms, UPM Icons have two main categories: Content Icons and UI (User Interface) Icons. Content icons are used to represent ideas, objects or content e.g. sustainability, customer service or product catalogue. You can find UPM Content Icons' principles in the UPM Design Fundamentals.
UI Icons represent features or functionalities, e.g. menu, open accordion, download item or show tooltips. If your design requires use of additional icons, always consult design professsionals and asses cultural significance or different interpretations of different symbols before use.