Images play a significant role in all communications. UPM imagery has two main categories: key images and feature images.
Key images are either symbolic images representing Biofore strategy and vision, or images that present products and solutions in a way that supports our Beyond Fossils message. Feature images document the use and features of our products and solutions. Feature images are also used in illustrating stories about our stakeholders, operations and our own people.
Consult Communications & Brand team when planning large scale photoshoots. Graphics are never used as key or feature images. Graphics can be used in videos, animations, presentations and in a supporting role in marketing material but they never replace key images.
On digital platforms, UPM imagery has three main categories: