Colours are important elements for brand recognition and reinforce the memorability of our graphic expression. They must be used correctly and consistently to be effective. Lighter shades of UPM colours should only be used in a minor role, for example in graphs with a wide range of categories or as index colours.

Primary Colors

UPM Bright Green is the key accent colour. In text, it can be used for highlighting individual words, but never full sentences.

Unprinted clear white space is an important feature of all UPM designs.


Secondary colors

These colours are to be used as colour elements in tables, diagrams, graphs and charts. They can also be used as accent for imagery, exhibition stands and business gifts. Secondary colours should never be used in text.